Real campaigns.
Real results.

A Canadian agency brought us in to manage their flagship e-commerce client — an air purifier brand selling across Canada and the USA. With a monthly ad budget between $100K–$150K across three platforms, there was no room for waste.

We rebuilt every campaign from scratch: restructured ad groups, refined audience segmentation by geography and intent, and built a unified attribution framework across Google, Microsoft, and Meta. Creatives were tested systematically, bidding strategies were aligned to revenue — not vanity metrics.

The result was a consistent 3.5X ROAS, sustained month over month without spikes or drops. That kind of stability only comes from systematic optimisation — not one-off wins.

A UK-based digital agency needed someone who could run 20+ active client accounts at the same time — e-commerce brands, local service businesses, and professional services — without letting anything slip.

For over two years, we managed every account end-to-end: campaign strategy, build, optimisation, creative briefing, and reporting. Every client had their own KPIs. Every account got weekly attention. Platforms included Google Ads, Meta, and Microsoft across the entire portfolio.

Client retention was near 100%. The agency grew. That's what happens when accounts are actually managed, not just monitored.

Nifty Marketing was running campaigns manually. Reporting took hours every week. Lead follow-up was slow. Ad optimisations happened only when someone had bandwidth. The business was growing, but the ops weren't keeping up.

We came in as a fractional partner and built their entire automation stack from scratch using n8n and AI tooling: automated performance reports delivered daily, AI-powered lead routing that followed up within minutes, ad anomaly alerts that fired before issues became expensive, and strategy workflow templates that standardised how accounts were planned and reviewed.

The team reclaimed 40+ hours per week. Conversion rates improved. Clients got better results. The agency scaled without hiring.