Our Process — How We Work | Turquoise Digital
How we work

First call to launch
in 4 clear steps.

No vague timelines, no scope creep, no surprises. Here's exactly what happens from the moment you book a call.

Step 1
Week 0
Audit call
Step 2
Week 1
Proposal
Step 3
Weeks 2-3
Build & launch
Step 4
Week 4+
Optimise & scale
01

The audit call.

⏱ 30 minutes · Week 0 · Free
Book a slot on my calendar. We review your current campaigns, identify gaps costing you money, and map where AI and PPC can move the needle.

You walk away with

  • Audit of current ad accounts
  • 2–3 specific optimisation ideas
  • Growth potential assessment
  • Clear fit or no-fit answer
02

Strategy & proposal.

⏱ 48 hours · Week 1
Within 48 hours of our call, you get a custom proposal — scope, timeline, deliverables, and fixed monthly price. No hourly billing, no surprise add-ons.

You receive

  • Detailed scope of work
  • Fixed monthly pricing
  • Clear timeline & milestones
  • Defined KPIs & success metrics
03

Build & launch.

⏱ 7-14 days · Weeks 2-3
We move fast. Week 2: tracking, audits, conversion goals, attribution, automation pipelines. Week 3: campaign build and launch. Weekly updates throughout.

What gets built

  • Conversion tracking + GA4
  • Campaigns from scratch
  • Ad copy + creatives + audiences
  • Automation workflows
  • Reporting dashboards
04

Optimise & scale.

⏱ Ongoing · Week 4+
Live campaigns get sharper every week. AI alerts catch issues before they cost you. Monthly strategy reviews keep us aligned with business goals.

Ongoing rhythm

  • Weekly optimisation sprints
  • Bi-weekly performance updates
  • Monthly strategy reviews
  • Always-on AI monitoring
  • Quarterly scaling roadmap
FAQs

Questions we get before signing.

How long until I see results?
Most clients see meaningful improvement in 30 days and compounding returns by month 2. B2B can take 45-60 days.
What's the minimum budget?
Fees start at ₹40,000/mo. Recommended ad spend minimum is ₹1L/mo to see meaningful data within 30 days.
Do you work with international clients?
Yes — we've worked with clients in Canada, USA, UK, and India. We adapt to your timezone.
Contracts and lock-ins?
3-month minimum to let campaigns optimise. After that, month-to-month. No long lock-ins.
Who runs my campaigns?
Rajat personally. Every account gets founder-led strategy and execution. No junior hand-offs.
What if I'm already running ads?
Even better. We audit your accounts, keep what's working, and rebuild what isn't. Often improvements happen within 2 weeks.
Ready to start?

Step 1 is just a call.

30 minutes. Free. No pitch. Just an honest conversation about whether we can help.

Book a free strategy call →