Turquoise Digital

BLOGS

Notes on ads that actually convert.

Field notes on Google Ads, tracking and AI automation — written from real client accounts by our PPC team. This is the Turquoise Digital Google Ads blog: the audits, tracking fixes and automation workflows we have actually shipped for clients, not theory.

10 articles
28 Sep 2026 · 8 min Google Ads Local Services Ads Performance Max Migration: What Changes The Local Services Ads Performance Max migration began in August 2026 for US accounts. What changes, what you lose, and why Australia is not affected. 21 Sep 2026 · 7 min Google Ads DSA to AI Max: The Migration Moved to February 2027 Google delayed the DSA to AI Max migration to February 2027 and restored DSA creation. Here is the real timeline and how to use the months you just got. 16 Sep 2026 · 8 min Google Ads Performance Max vs Search: Who Really Earned the Lead? Performance Max vs Search: PMax can claim conversions your Search campaigns earned. The tie-break rule, what channel reporting shows, how to check. 12 Sep 2026 · 8 min AI Automation n8n Workflows for Agencies: The Five to Build First Most n8n workflows for agencies fail because they automate the wrong thing. Here are the five to build first, in order, and what breaks in each one. 11 Sep 2026 · 8 min AI Automation AI Automation in a Marketing Agency: What Actually Works AI automation in a marketing agency handles retrieval, drafting and alerts. It cannot tell you if the number is real. What to audit before you build. 7 Sep 2026 · 8 min Google Ads Why Your Google Ads Cost Per Lead Keeps Climbing Your Google Ads cost per lead is climbing while industry averages fell. Find the real cause in your account, from tracking to the August bid change. 18 Jul 2026 · 6 min Google Ads The 318-Lead Mirage: When Your Google Ads Conversions Are Lying An account reported 318 leads at a $10 CPA. It had produced 12. Here is how to check whether your Google Ads conversion tracking is doing the same. 9 Jul 2026 · 6 min Google Ads Where Wasted Spend Actually Hides in a Google Ads Account Zero-conversion search terms, impression share lost to Ad Rank, and Performance Max quietly eating budget. A field guide to the leaks that drain Google Ads accounts. 20 Jun 2026 · 5 min AI Automation Automating Google Ads Reporting with n8n and AI Stop rebuilding the same report every Monday. A practical n8n and AI automation that pulls the numbers, flags anomalies, and writes the summary for you. 8 Jun 2026 · 4 min AI Automation Website Creation on Autopilot: What AI Actually Handles Where AI genuinely speeds up building and maintaining a website — and the parts you should never hand over. A realistic breakdown.