For teams doing work software should be doing
Marketing and operations automation built with n8n, Make and AI where it earns its place. Reporting, lead routing, SEO and internal ops: built, documented, and handed over for you to own.
The real problem
Somebody buys the tool, builds the workflow, and it breaks within a month, because nobody mapped what was actually happening before they started building. The exceptions your team quietly handles by hand never made it into the spec, so the automation hits one and stops.
Then it fails silently. Nobody notices for a fortnight, the manual process quietly resumes, and the tool becomes another subscription nobody wants to cancel.
So we start by watching the task get done. Every step, every handoff, every exception. Then we automate the parts that are genuinely rule-based and use AI only where it beats a rule. The result is meant to be boring: it runs, it tells you when it breaks, and it does not need us to stay alive.
You have paid for automation and kept the manual work. Every one of these is avoidable, and all four come from skipping the same first step.
What we build
Three places automation pays for itself fastest. Most teams start with the first one.
Campaign data pulled on schedule, anomalies flagged and the summary written before you open the dashboard. Spend spikes and conversion drops reach you the same day instead of at month end.
Leads scored, routed to the right person and pushed into your CRM without anyone re-typing them. AI handles the messy free-text fields that rules cannot parse cleanly.
Briefs, drafts, internal linking and page builds moved onto a pipeline with a human approving before anything publishes. Plus the onboarding, approvals and invoicing handoffs that quietly eat a day a week.
Where it pays off
Three starting points, in the order most teams get value from them.
Reporting
Google Ads data pulled on schedule, anomalies flagged against the prior period, and the commentary drafted automatically. The weekly hour becomes a review of something already written.
Alerting
The expensive problems are the quiet ones: a spend spike, a conversion drop, a campaign type absorbing budget. Automated alerting is the difference between noticing in a day and at month end.
Lead routing
Leads scored, routed and pushed into the CRM automatically, with AI reading the messy free-text fields that rules cannot. Response time drops because nothing sits waiting.
Why Turquoise Digital
We watch the task get done first. This is the step most people skip and the reason most automations break within a month.
Built in your own n8n or Make account. Nothing critical is locked inside our systems.
Plenty of the highest-value automations are pure rules. We add AI for classifying, summarising and drafting, not for show.
Alerting is built in, so a silent failure does not go unnoticed for two weeks.
You get the workflow, the credentials and the documentation. No dependency on us to keep it running.
We manage Google Ads accounts daily, so the reporting and lead automations are built by someone who knows what the numbers need to say.
Who builds it
We manage Google Ads accounts daily and have handled more than $10M in ad spend across e-commerce, local service and B2B. The reporting, alerting and lead-routing automations are built by the same people who run those accounts, which is why they surface numbers a marketer would actually act on rather than a dashboard nobody opens.
Who does the work
Whoever watches your process get done is the same person who builds the workflow. Nothing is lost in a handover between a scoper and a developer.
Who you talk to
There is no account manager in the middle. You speak to the people actually building it, which matters when the exceptions start surfacing mid-build.
What you end up with
The workflow, the credentials and the documentation are yours. We are not trying to become a dependency you cannot remove.
Recommendations
Verbatim LinkedIn recommendations from clients, managers and colleagues.
“It was great working with Rajat, he was able to lower lead cost like no other. Did an amazing job managing multiple clients across Meta and Google. Not only that, but he helped optimise landing pages to make sure they were converting well. We did performance marketing together and scaled companies, even maintaining 7+ ROAS on some of our e-commerce accounts. He was on time and trustworthy.”
“I worked with Rajat for 18 months, I found him a pleasure to work with. He worked on e-commerce, search and social campaigns. I found his knowledge and understanding great and would recommend him if you are looking for an all-round digital manager.”
“Always accepting new work with a smile and willing to improve his skills, Rajat was a valuable addition to the team. He was able to independently manage the Google Ads account of clients, I did not have to interfere much in his work. Overall he was an asset to the company.”
“I had the pleasure of working with Rajat at Turquoise. He is very professional and knowledgeable in Google Ads and Facebook Ads. He also has excellent teamworking skills. I highly recommend him for any type of digital marketing project.”
How it works
The goal is to hand it over, not to keep you on a retainer.
We watch how the task is actually done today: every step, handoff and exception. This is the step most people skip and the reason most automations break.
Built in n8n or Make, with AI used only where it beats a rule. Error handling and alerting included from the start, not bolted on later.
We run it alongside your team until it is stable, then hand over the workflow, the credentials and the documentation.
Questions
Still unsure? That is exactly what the free thirty minutes are for.
Book my free call →Free 30-minute automation call
Bring the one task that eats the most time. Thirty minutes, and we will tell you whether it is worth automating, or whether a rule would do.
Book my free callPrefer to talk first? Call +91 98679 23091 or email rajat@turquoisedigital.in.