For teams who want the answer, not another agency

A senior Google Ads consultant, without hiring an agency.

We audit the account you are already running, tell you exactly what is broken and what it is costing, then show your team how to fix it. Advisory only. No retainer, no lock-in, you keep control.

Independent audit from someone not defending existing work
A written findings document: what is broken, what it costs, what to do
A prioritised fix list your team can action immediately
Live working sessions, screen shared
You keep the account, the access and the decisions

HISFNGOG

4 LinkedIn recommendationsFrom clients, managers and colleagues

$10M+Ad spend audited

6+ yrsInside Google Ads accounts

8Ad platforms

NoneRetainer required

The real problem

You cannot audit an account you built.

When an account has been live a while, the people running it stop being able to see it. Settings get changed and forgotten. A conversion action gets added “temporarily” and never removed. A campaign type gets switched on because Google recommended it and quietly starts absorbing budget.

None of that is incompetence. It is proximity. One account we reviewed had paused its core keywords, which forced Dynamic Search Ads to carry 66% of Search spend with no bid control, firing on competitor names, the brand itself and out-of-area suburbs. The reports still looked normal the whole time.

A consultant’s job is not to take the account away from your team. It is to give you a plain-English answer to one question: what is this account actually doing with the money? Then hand your team the fix list.

Get an independent read →

Case 03 · ArboristOutside audit

Search spend carried by Dynamic Search Ads66%

Search spend under bid control34%

Cost per acquisition before$79

After the drift$125

Core keywords had been paused, so uncontrolled Dynamic Search Ads fired on competitor names, the brand itself and out-of-area suburbs. The reports looked normal the whole time.

Deliverables

A findings document, not a dashboard tour.

Three parts, in this order. Measurement is verified before a single performance number is discussed.

The forensic audit

A full pass over conversion tracking, wasted spend, account structure and bidding. We check whether your reported conversions are real before we look at anything else, because every other number depends on that one.

Every conversion action verified
Zero-conversion terms and broad match bleed identified
Campaigns competing against each other flagged

Found in an audit

A roofing contractor: 318 reported conversions, 12 real leads, a true CPA of $263.

The findings document

Written in plain English, with each issue quantified rather than described. Not a PDF of screenshots: a list of what is wrong, what it is costing, and what to do about it, in priority order.

Every issue quantified in spend, not adjectives
Prioritised by impact, not by ease
Yours to keep and act on with any team

Found in an audit

A driver-training school: $3,166 across 403 zero-conversion terms in thirty days.

Working sessions & review

We walk the account together, screen shared, so your team understands the why and not just the what. Then we stay available while the fixes go in, and review the account again once they are live.

Live screen-shared walkthrough
Questions answered during implementation
Follow-up review to confirm the numbers moved

Case studies

What outside audits have surfaced.

Three accounts where the reports looked normal and the money was not.

All six case studies →

Screenshot: conversion actions, primary vs secondary (anonymised)

04 · Cosmetic skin clinic · Tracking fix

The agency called it a market shift. It was two broken settings.

What we found

Every sitelink paused during a clean-up, and the booking event firing on a third-party domain holding $3,017 in tracked bookings Google Ads never saw.

What we did

Re-enabled sitelinks, imported the real revenue event as primary, set up cross-domain measurement.

→ Tracking and attribution restored in about eighteen days.

Screenshot: campaign spend split, DSA at 66% (anonymised)

03 · Arborist & tree services · Account repair

The strategy was fine. The execution was quietly bleeding.

What we found

Paused core keywords forced Dynamic Search Ads to carry 66% of Search spend with no bid control. CPA drifted from $79 to $125.

What we did

Unpaused core keywords, tightened DSA URL scope, layered negatives, corrected the conversion hierarchy.

→ DSA reined in, spend refocused on in-area intent.

Screenshot: day-of-week conversion rate report (anonymised)

02 · Plumbing & gas · Built from zero

Built from scratch, and the data told us when to spend.

What we found

Weekends converted at 13.6% vs 5.4% midweek, at roughly $293 per lead against $507. Same money, nearly double the return.

What we did

Built one consolidated Search campaign weighted to weekends around emergency intent, with the full negative list live on day one.

→ Launched clean. Burst-pipe leads at about $33 each.

Why Turquoise Digital

An outside read with nothing to protect.

No incentive to defend the work

We did not build the account, so we have no reason to justify it. That is the entire value of an outside audit.

You keep the account

Read-only access is all we need. Nothing is changed without your say-so and you can revoke access at any point.

No retainer

Consulting is advisory. Your team implements, which keeps it affordable and keeps you in control.

Measurement first, always

We check whether the conversion data is trustworthy before commenting on performance. Most audits skip this and are worthless because of it.

Senior, not templated

A senior strategist with 6+ years in Google Ads does the work by hand, not an audit tool generating a report.

Works alongside your agency

Plenty of clients keep their existing agency and use the findings to ask better questions. That is a legitimate outcome.

Get my free auditRead-only access. Your team keeps every decision.

Who runs your account

Senior strategists only. No juniors, no account managers.

Between us we have spent 6+ years inside Google Ads accounts and managed more than $10M in ad spend across e-commerce, local service and B2B, including 18 months running 20+ accounts at a UK agency. That experience is who you get on the call.

Who does the work

The strategist who audits it runs it.

Whoever goes through your account is the same person managing it week to week and the same person on your calls. Nothing is handed to a junior once the contract is signed.

Who you talk to

No messages relayed through anyone.

There is no account manager in the middle passing questions along and coming back a day later. You speak to the people actually inside the account.

How we stay small

Few accounts, properly run.

We take on a limited number of accounts at a time. It caps how fast we grow, and it is the only way the work above stays true rather than becoming a slogan.

More about us →LinkedIn →

Recommendations

What clients and colleagues say.

Verbatim LinkedIn recommendations from clients, managers and colleagues.

“It was great working with Rajat, he was able to lower lead cost like no other. Did an amazing job managing multiple clients across Meta and Google. Not only that, but he helped optimise landing pages to make sure they were converting well. We did performance marketing together and scaled companies, even maintaining 7+ ROAS on some of our e-commerce accounts. He was on time and trustworthy.”

Hassan IlyasVehicle Acquisition Marketing for Dealers
Client · Mar 2024

“I worked with Rajat for 18 months, I found him a pleasure to work with. He worked on e-commerce, search and social campaigns. I found his knowledge and understanding great and would recommend him if you are looking for an all-round digital manager.”

Sarah FergusonMarketing Director, Luminal Digital
Worked on the same team · Jun 2022

“Always accepting new work with a smile and willing to improve his skills, Rajat was a valuable addition to the team. He was able to independently manage the Google Ads account of clients, I did not have to interfere much in his work. Overall he was an asset to the company.”

Nilanjay GhuraHead of Sales Operations, Nymiz
Managed Rajat directly · Jan 2022

“I had the pleasure of working with Rajat at Turquoise. He is very professional and knowledgeable in Google Ads and Facebook Ads. He also has excellent teamworking skills. I highly recommend him for any type of digital marketing project.”

Oz GurtunaFounder, Plumfind
Senior colleague · Dec 2020

How it works

Three steps. No retainer.

Read-only access is enough. Your team keeps the account and does the implementing.

Free

Access and audit

You grant read-only access. We go through the whole account: conversion actions, search terms, structure, bidding, budget pacing and the change history that shows what was altered and when.

The debrief

A working session where we walk you through what we found, what each issue costs in real money, and the order to fix it in. You get the written findings document the same day.

Support while you fix

Your team implements. We stay available for questions as the changes go in, then review the account again once they are live to confirm the numbers moved.

The result: a written, prioritised fix list your team can act on, and no retainer attached to it.

Start with the free audit

Questions

Before you book.

Still unsure? That is exactly what the free thirty minutes are for.

Get my free audit →

What does a Google Ads consultation cost?

The first audit call is free. Beyond that, pricing depends on account size and how deep you want to go, and we will tell you on the call once we have seen the account.

Do you need full access to my account?

Read-only access is enough for the audit. Nothing is changed without your say-so and you can revoke access at any point.

Will you implement the fixes for me?

Consulting is advisory. Your team implements, which is what keeps it affordable and keeps you in control. If you would rather we ran the account week to week, that is management instead.

How long does a Google Ads audit take?

A few working days for most accounts. Larger accounts with several campaign types, multiple regions or e-commerce feeds take longer because there is more to check properly.

Can you work alongside our existing agency?

Yes, and it happens often. Plenty of clients keep their agency and use the findings to ask sharper questions.

Do you work with businesses outside India?

Yes. The work is remote and asynchronous, with live sessions scheduled around your timezone. Most accounts we audit are in the US, UK and Australia.

Can you review Microsoft Ads or Meta too?

Yes. Google Ads is usually where the money and the problems are, but if you run Microsoft Ads or Meta alongside it we will include them.

Free 30-minute Google Ads audit

Start with the audit.

Thirty minutes, read-only access, no retainer. We will tell you what we would look at first and whether consulting is even the right fit for your account.

Get my free audit

Free, 30 minutesRead-only accessNo lock-in, ever

Prefer to talk first? Call +91 98679 23091 or email rajat@turquoisedigital.in.