Field notes on Google Ads, tracking and AI automation — written from real client accounts by our PPC team.
An account reported 318 leads at a $10 CPA. It had actually produced 12. How a fake conversion signal trains the algorithm to buy junk.
Zero-conversion search terms, impression share lost to Ad Rank, and Performance Max quietly eating budget. A field guide to the leaks.
Stop rebuilding the same report every Monday. A practical automation that pulls the numbers, flags anomalies and writes the summary.
What AI genuinely speeds up in building and maintaining a site — and the parts you should never hand over.