A senior Google Ads consultant who audits your account, tells you exactly what is broken and what it is costing you, then shows your team how to fix it — without handing over the keys. Independent PPC consulting for businesses that already have someone running the ads.
Most underperforming Google Ads accounts are not badly run. They are badly measured. A consultant’s job is to work out which one you are dealing with — and to say so plainly.
When an account has been live for a while, the people running it stop being able to see it. Settings get changed and forgotten. A conversion action gets added “temporarily” and never removed. A campaign type gets switched on because Google recommended it, and quietly starts absorbing budget that used to go somewhere profitable.
A Google Ads consultant is not there to take the account away from your team. The job is to go through it forensically — conversion tracking, search terms, structure, bidding, budget pacing, change history — and produce a plain-English answer to one question: what is this account actually doing with the money?
That answer is usually specific and uncomfortable. In one roofing account we reviewed, 96% of the reported conversions were phone-number button taps rather than connected calls. The dashboard showed 318 leads at roughly $10 each. The real number was 12, at a true cost closer to $263. Nothing about the ads was wrong. The measurement was.
Some accounts do not need an agency taking over. They need one senior pass to find the leak, and a team that can act on it.
They can execute. They just cannot see what is broken from the inside — nobody can, on an account they built. We diagnose, they implement.
You want an independent second opinion from someone with no incentive to defend work that is already there, and no interest in winning the account.
Before you raise budget, make sure you are not scaling a leak. Doubling spend on a broken conversion signal just doubles the waste.
Everything is written down. You keep it whether or not you ever work with us again.
A forensic pass over spend, conversion tracking, account structure and search terms
A written findings document — what is broken, what it is costing, and what to do about it
A prioritised fix list your team can action immediately, ordered by impact
Live working sessions to walk the account together, screen shared
A follow-up review once the fixes are live, to confirm they landed
The order matters. There is no point optimising bids on top of a conversion signal that is lying.
Are the reported conversions real? We check every conversion action, primary vs secondary settings, Enhanced Conversions, duplicate events and cross-domain measurement.
Zero-conversion search terms, broad match bleed, missing negative keywords, and impression share lost to Ad Rank rather than budget.
Campaigns competing against each other, Dynamic Search Ads running without bid control, and Performance Max absorbing budget with no visibility.
Whether the bid strategy suits the data volume, where budget is pacing out, and which days and devices actually convert.
Read-only access is enough to start. We go through the whole account — conversion actions, search terms, structure, bidding, budget pacing and the change history that tells us what was altered and when.
A working session where we walk you through exactly what we found, what each issue is costing in real money, and the order we would fix it in. You get the written findings document the same day.
Your team implements. We stay available for questions while the changes go in, then review the account again once they are live to confirm the numbers moved.
Capable operators who need a senior second set of eyes before committing to a direction.
You built it yourself and it works. You just want to know what you are missing before you scale it.
An independent read on whether the account is being managed properly, and what to ask for next.
A specialist review before you take on — or hand back — a difficult account.
Both start with the same forensic audit. The difference is who does the work afterwards.
You have someone who can implement changes. You want to know what is wrong and why, keep control of the account, and avoid a monthly retainer. You are comfortable owning the execution.
You want the account run for you week to week — the audit, the fixes, the testing and the reporting — by the same senior strategist who found the problems in the first place.
Read-only access is enough for the audit. Nothing is changed without your say-so, and you can revoke access at any point.
Consulting is advisory — your team implements, which is what keeps it affordable and keeps you in control. If you would rather we ran the account week to week, that is management.
A few working days for most accounts. Larger accounts with several campaign types, multiple regions or e-commerce feeds take longer because there is more to check properly.
Then we tell you that, and where the next bit of growth is most likely to come from instead. An audit that finds nothing wrong is still a useful answer — it means you can scale with confidence.
Yes. The work is done remotely and asynchronously, with live sessions scheduled around your timezone. Most accounts we audit are in the US, UK and Australia.
Yes. Google Ads is usually where the money and the problems are, but if you run Microsoft Ads or Meta alongside it we will include them in the review.
Thirty minutes, no pitch deck. We will tell you what we would look at first and whether consulting is even the right fit for your account.