For businesses already spending on Google Ads
Senior-led management across Search, Performance Max and Shopping. You cannot scale a number you cannot trust, so nothing is optimised until the measurement is. Month to month, no lock-in.
The real problem
Your dashboard reports conversions. Cost per lead looks acceptable. Nothing is obviously on fire, which is exactly why nobody has looked properly in months.
So budget keeps going out, the numbers keep looking reasonable, and the leads your sales team actually receives never quite match what the reports promised. Every month that continues, Smart Bidding gets better at buying the wrong thing.
We do it in the opposite order to most agencies. Nothing gets optimised until the measurement is trustworthy. Audit first. Fix the tracking. Then scale what actually converts.
96% of the “conversions” were phone-number button taps, not connected calls. The algorithm had spent sixteen months learning to buy more of them.
What you get
Three workstreams, in this order. Measurement comes first, because every other number depends on it.
Every conversion action, primary vs secondary setting, Enhanced Conversions, duplicate events and cross-domain measurement checked before anything is optimised.
A skin clinic: $3,017 in tracked bookings that Google Ads had never seen.
Search, Performance Max, Shopping, Display, YouTube, Demand Gen and Remarketing, each used only where it earns its place.
An arborist: paused core keywords left Dynamic Search Ads carrying 66% of Search spend with no bid control.
Negative-keyword layers, search-term control, and bid, device and schedule adjustments based on what the data actually says.
A driver-training school: $3,166 burned across 403 zero-conversion search terms in thirty days.
Case studies
Three accounts that looked healthy on the dashboard.
01 · Roofing contractor · Lead-gen
96% of conversions were phone-number button taps. Twelve real leads in sixteen months: a true CPA near $263, not $10.
Demoted the button tap to secondary, repaired Enhanced Conversions, re-pointed budget to Search.
→ Bidding re-anchored to real leads instead of accidental taps.
06 · Driver training · Wasted spend
403 zero-conversion search terms in thirty days, 36.5% of impressions lost to Ad Rank, and Performance Max eating ~20% of budget for one call.
Built the negative-keyword layer, promoted converting terms to exact match, fixed call tracking.
→ Spend redirected from junk terms to intent that converts.
05 · B2B cleaning supplies · Shopping
$469 of Shopping spend, 38 add-to-carts, zero purchases. Nine checkout blockers, and the 11x ROAS brand campaign capped at $2/day.
Documented checkout fixes for the dev team, moved budget to the brand campaign, rebuilt the feed.
→ Shopping impression share recovered within the first week.
Why Turquoise Digital
Nothing is changed until we know what the account is actually doing. Most agencies start optimising in week one, on top of measurement nobody verified.
The strategist who audits your account is the one running it and the one on your calls. No handoff to a junior after onboarding.
If the work is not paying for itself you should be able to leave. Long contracts mostly exist to hide the months where it is not working.
Button taps, form loads and duplicate events are not leads. We report the number your sales team would recognise.
Google, Microsoft, Meta, YouTube, LinkedIn, Amazon, Reddit and ChatGPT Ads. When it makes sense to go beyond Google, you are not handed to another agency.
The audit is written down and it is yours. Whether or not you hire us, you know what is broken and what it costs.
Who runs your account
Between us we have spent 6+ years inside Google Ads accounts and managed more than $10M in ad spend across e-commerce, local service and B2B, including 18 months running 20+ accounts at a UK agency. That experience is who you get on the call.
Who does the work
Whoever goes through your account is the same person managing it week to week and the same person on your calls. Nothing is handed to a junior once the contract is signed.
Who you talk to
There is no account manager in the middle passing questions along and coming back a day later. You speak to the people actually inside the account.
How we stay small
We take on a limited number of accounts at a time. It caps how fast we grow, and it is the only way the work above stays true rather than becoming a slogan.
Recommendations
Verbatim LinkedIn recommendations from clients, managers and colleagues.
“It was great working with Rajat, he was able to lower lead cost like no other. Did an amazing job managing multiple clients across Meta and Google. Not only that, but he helped optimise landing pages to make sure they were converting well. We did performance marketing together and scaled companies, even maintaining 7+ ROAS on some of our e-commerce accounts. He was on time and trustworthy.”
“I worked with Rajat for 18 months, I found him a pleasure to work with. He worked on e-commerce, search and social campaigns. I found his knowledge and understanding great and would recommend him if you are looking for an all-round digital manager.”
“Always accepting new work with a smile and willing to improve his skills, Rajat was a valuable addition to the team. He was able to independently manage the Google Ads account of clients, I did not have to interfere much in his work. Overall he was an asset to the company.”
“I had the pleasure of working with Rajat at Turquoise. He is very professional and knowledgeable in Google Ads and Facebook Ads. He also has excellent teamworking skills. I highly recommend him for any type of digital marketing project.”
How it works
You give read-only access. We do the digging. Nothing changes without your say-so.
A forensic pass over spend, conversion tracking, structure, search terms and change history. Read-only access is enough.
We isolate exactly what is costing you and what it costs in real money: a fake conversion signal, a paused keyword, an uncontrolled campaign type.
Tracking repaired, bidding re-anchored to real leads, junk cut, structure rebuilt so the algorithm can learn. You approve before anything goes live.
Budget pushed into what converts, on the right days, devices and intent, with automated alerts so nothing drifts unnoticed again.
Questions
Still unsure? That is exactly what the free thirty minutes are for.
Get my free audit →Free 30-minute Google Ads audit
Thirty minutes, read-only access, no obligation. You leave with the findings whether or not we ever work together.
Get my free auditPrefer to talk first? Call +91 98679 23091 or email rajat@turquoisedigital.in.