Turquoise Digital

AI AUTOMATION

Automate the work a system should own.

Marketing and operations automation built with n8n, Make and custom AI where it earns its place. Reporting, lead routing, SEO and internal ops — so your team stops doing work software should be doing.

WHERE AUTOMATION ACTUALLY PAYS

Automate the repetitive, not the strategic.

The tasks worth automating are the ones that are done the same way every time, on a schedule, by someone who resents doing them.

Most automation projects fail for the same reason most Google Ads accounts fail: nobody mapped what was actually happening before they started building. Automating a broken process does not fix it — it just makes it fail faster and more consistently.

So we start by watching the task get done. Every step, every handoff, every exception that someone quietly handles by hand. Then we automate the parts that are genuinely rule-based, and use AI only where it beats a rule rather than because it sounds impressive.

The result is meant to be boring: a workflow that runs on schedule, tells you when it breaks, and does not require us to keep it alive. You get the workflow, the credentials and the documentation.

WHAT WE AUTOMATE

Start with the task nobody wants to do on a Monday.

01

Reporting and alerts

Campaign data pulled on schedule, anomalies flagged, and the summary written before you open the dashboard. Spend spikes and conversion drops reach you the same day, not at month end.

02

Lead routing and qualification

Leads scored, routed to the right person and pushed into your CRM without anyone re-typing them. AI handles the messy free-text fields that rules cannot.

03

SEO and website work

Briefs, drafts, internal linking and page builds moved onto a pipeline instead of a to-do list — with a human approving before anything publishes.

04

Internal operations

Onboarding, approvals, invoicing and reporting handoffs. The admin that quietly eats a day a week and never appears on anyone’s roadmap.

HOW IT WORKS

Three steps, then it is yours.

Map the workflow

We watch how the task is actually done today — every step, handoff and exception — before automating anything. This is the step most people skip, and it is the reason most automations break.

Build it

Built in n8n or Make, with AI used only where it genuinely beats a rule. Error handling and alerting included, so a silent failure does not go unnoticed for a fortnight.

Hand it over

We run it alongside your team until it is stable, then hand over the workflow, credentials and documentation. No dependency on us to keep it running.

THE STACK

Tools chosen to fit the job.

01

n8n — self-hosted workflow automation where data control matters

02

Make — for faster builds on lighter, app-to-app workflows

03

Google Ads API and Google Sheets for campaign data and reporting

04

OpenAI and Claude for classification, summarising and drafting

05

Slack, Gmail and your CRM as the delivery layer

FREQUENTLY ASKED QUESTIONS

Common questions.

Do I need technical people on my team?

No. We build it, document it and hand it over. If something breaks later, the documentation tells you where to look — and we are available if you would rather we handled it.

Where does the automation actually run?

Usually in your own n8n or Make account, so you own it outright. Nothing critical is locked inside our systems.

Is AI actually needed for this?

Often not. Plenty of the highest-value automations are pure rules. We only add AI where it beats a rule — classifying messy input, summarising, or drafting.

Can you automate our Google Ads reporting specifically?

Yes, that is the most common starting point. It also pairs naturally with management — the same data feeds both.

What would you stop doing by hand?

Bring the one task that eats the most time. Thirty minutes, and we will tell you whether it is worth automating — or whether a rule would do.